OthFlow vs Asana: Which Fits Your SEO Agency?

Asana is a flexible work management tool for teams of every kind. OthFlow is built only for SEO agencies running retainers. Here's how they compare on features, pricing and fit.

Built by SEO specialists for SEO agencies · Free demo · Hands-on setup included

OthFlowvsAsana

OthFlow vs Asana at a Glance

Both help teams get work done. Only one is built around SEO retainers.

OthFlowAsana
Built forSEO and content agenciesTeams of every kind
Pricing modelCustom, shared on your demoPer user, from $10.99/user/moas of Oct 2026
Free optionFree demoFree Personal plan
SEO-specific workflowsIncluded: Audits, backlinks, keyword research, on-page fixes, monthly content—
Task and delivery managementIncludedIncluded
Client accessIncluded: Client portalIncluded: Unlimited free guests, from Starter
Client approvalsIncludedIncluded: Paid plan: Advanced only
Client health scoreIncluded: Updates automatically from overdue work, open concerns and invoice status—
Invoice and payment trackingIncluded—

If you need one tool for many kinds of team projects, Asana is built for that. If you run SEO retainers and want delivery, approvals and client health in one place, OthFlow is built for that.

Why SEO Agencies Look Beyond Asana

  1. You build the SEO system yourself. Asana works for any team, so audits, backlink work and monthly content cycles are projects and templates you set up and keep up to date.

  2. Approvals sit on the higher plan. Starter doesn't include approvals. You need Advanced, at $24.99 per user per month.

What Changes When You Run Retainers in OthFlow

OthFlow comes ready for SEO retainers: audits, backlinks, content cycles and approvals are already structured. Every client gets a health score that updates on its own from overdue work, open concerns and invoice status, and each point links to its cause. Clients see progress and approve work in their portal, and invoices sit beside the delivery they cover.

OthFlow client health panel showing an account's score, health factors, delivery progress, and weekly pulse check.

General Work Management vs SEO Retainer Operations

Asana is designed to organise work for any team, with timelines, goals, portfolios and automations. OthFlow is designed around one kind of work: monthly SEO retainers, with delivery, approvals, client health and invoice tracking in one workspace. Asana also sells a separate Client Management product for agencies, priced on its own.

If your agency runs many kinds of projects and wants one flexible tool, Asana covers a lot of ground. If you sell SEO retainers, OthFlow fits the way that work actually runs.

OthFlow vs Asana Pricing

Asana charges per user. Starter is $10.99 per user per month billed annually ($13.49 monthly), and Advanced, where approvals start, is $24.99 ($30.49 monthly). A five-person team on Advanced pays about $125 a month on annual billing.

Book a free demo to get OthFlow pricing for your agency.

OthFlowAsana
Starting priceShared on your demo$10.99/user/mo (Starter, annual)as of Oct 2026
Approvals included fromShared on your demoAdvanced, $24.99/user/mo
Free optionFree demoFree Personal plan

Free demo · Hands-on setup included

See How OthFlow Runs a Retainer

Give clients the view they actually need.

Progress, deliverable status, approvals and a weekly happiness check, without learning your internal tools.

The OthFlow client portal showing a weekly happiness check, campaign progress, and deliverable status the client sees.

Spot at-risk accounts early.

Each account is scored on overdue work, open concerns and invoice status, and every point links to the reason.

OthFlow client health panel showing an account's score, health factors, delivery progress, and weekly pulse check.

Keep invoices next to the work.

See what's outstanding, overdue and collected beside the delivery it covers.

OthFlow invoices page showing outstanding balance, average invoice, overdue amount, lifetime collected, and the invoice list.

Why SEO Agencies Choose OthFlow

  1. Built by SEO specialists, for SEO agencies.

    The fields, workflows and language are shaped around audits, backlinks, content cycles and approvals. You don't start from a blank board.

  2. One workspace instead of five tools.

    Delivery, client updates, approvals, client health and invoice tracking live together, so your team stops copying information between apps.

  3. See client risk while there's time to act.

    Health scores flag accounts slipping on delivery, concerns or invoices before the renewal conversation.

  4. Clients stop chasing updates.

    The portal shows what's moving and what needs their input, so the "quick update?" emails drop off.

Questions you are probably asking.

Is OthFlow an Asana alternative?

For SEO agencies running retainers, yes. Asana is built for any team, while OthFlow comes ready for SEO delivery, approvals, client health and invoice tracking.

Do I need a higher plan for client approvals in OthFlow?

No. Approvals are part of OthFlow, not a higher plan. In Asana, approvals start on the Advanced plan.

How does pricing compare?

Book a free demo to get OthFlow pricing for your agency. Asana starts at $10.99 per user per month on annual billing, and Advanced is $24.99.

Can clients see progress without full access to my workspace?

Yes. The client portal shows progress, approvals, requests and invoices, not your internal tasks and notes.

Who is OthFlow built for?

SEO and content agencies running ongoing client retainers. It's built by SEO specialists and is narrow on purpose.

One Workspace Built for SEO Retainers

Bring delivery, approvals, client health and invoice tracking together, without building it yourself.

Free demo · Hands-on setup included